{"title":"New Balance - Women's","description":"\u003cspan\u003eFounded in 1906 in Belmont, Massachusetts by British immigrant William J. Riley as The New Balance Arch Company, New Balance originally manufactured arch supports and orthopedic shoes. In the 1930s, the company began producing footwear specifically for athletes and, in 1960, it introduced the Trackster, not only the first running shoe with a ripple sole, but also the first to come in a range of widths. Despite a reputation throughout the Northeast for quality production, the company did not achieve widespread success until after James S. Davis acquired it in 1972 for $100,000 from then owner, Paul Kidd. Davis helped establish a national sales distribution network, which paid dividends in 1976 when the brand released the 320, named the “No. 1 running shoe of the year” by Runner’s World. The 320 also featured the debut of the now famous “N” logo, designed by Terry Heckler. Since the 70s, New Balance has become world renowned for its high-quality running sneakers that are often produced domestically despite the fact that nearly all of the company’s competitors moved production overseas in the 90s. With a slew of classic models, from the 574 to the 990 to the 1300, and a century-old attention to craft, New Balance celebrates its heritage while simultaneously innovating for the next generation of runners.\u003c\/span\u003e","products":[{"product_id":"made-in-usa-990-v4-sneaker-in-grey-silver","title":"Made in USA 990 V4 Sneaker in Grey\/Silver","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew Balance men’s limited edition standard fit grey and silver suede, mesh, and leather low top running sneaker. Features lightweight and durable ENCAP cushioning for all-day comfort. This 990v4 is part of New Balance’s Made in the USA series, which highlights American craftsmanship through a marriage of premium materials and superior comfort. Manufactured in the US for over 75 years, and representing a limited portion of the brand’s national sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLace-up front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePremium suede, mesh, and leather upper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRounded toe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePadded tongue and collar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLogo badge on tongue\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLogo printed on heel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eEVA foam midsole\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eENCAP cushioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRubber outsole\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eReflective details\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTonal mesh lining\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOrtholite® insole\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eFabrication:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStyle # U990GR4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMade in USA\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFit \u0026amp; Sizing:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eStandard fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUS men’s sizing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"4 M \/ Grey\/Silver","offer_id":52801820786799,"sku":"U990GR4-4","price":185.0,"currency_code":"USD","in_stock":false},{"title":"4.5 M \/ Grey\/Silver","offer_id":52801820852335,"sku":"U990GR4-45","price":185.0,"currency_code":"USD","in_stock":false},{"title":"5 M \/ Grey\/Silver","offer_id":52801820885103,"sku":"U990GR4-5","price":185.0,"currency_code":"USD","in_stock":false},{"title":"5.5 M \/ Grey\/Silver","offer_id":52801820917871,"sku":"U990GR4-55","price":185.0,"currency_code":"USD","in_stock":false},{"title":"6 M \/ Grey\/Silver","offer_id":52801820950639,"sku":"U990GR4-6","price":185.0,"currency_code":"USD","in_stock":false},{"title":"6.5 M \/ Grey\/Silver","offer_id":52801820983407,"sku":"U990GR4-65","price":185.0,"currency_code":"USD","in_stock":false},{"title":"7 M \/ Grey\/Silver","offer_id":52801821016175,"sku":"U990GR4-7","price":185.0,"currency_code":"USD","in_stock":false},{"title":"7.5 M \/ Grey\/Silver","offer_id":52801821048943,"sku":"U990GR4-75","price":185.0,"currency_code":"USD","in_stock":false},{"title":"8 M \/ Grey\/Silver","offer_id":52801821081711,"sku":"U990GR4-8","price":185.0,"currency_code":"USD","in_stock":true},{"title":"8.5 M \/ Grey\/Silver","offer_id":52801821114479,"sku":"U990GR4-85","price":185.0,"currency_code":"USD","in_stock":true},{"title":"9 M \/ Grey\/Silver","offer_id":52801821147247,"sku":"U990GR4-9","price":185.0,"currency_code":"USD","in_stock":true},{"title":"9.5 M \/ Grey\/Silver","offer_id":52801821212783,"sku":"U990GR4-95","price":185.0,"currency_code":"USD","in_stock":true},{"title":"10 M \/ Grey\/Silver","offer_id":52801821245551,"sku":"U990GR4-10","price":185.0,"currency_code":"USD","in_stock":true},{"title":"10.5 M \/ Grey\/Silver","offer_id":52801821278319,"sku":"U990GR4-105","price":185.0,"currency_code":"USD","in_stock":true},{"title":"11 M \/ Grey\/Silver","offer_id":52801821311087,"sku":"U990GR4-11","price":185.0,"currency_code":"USD","in_stock":true},{"title":"11.5 M \/ Grey\/Silver","offer_id":52801821343855,"sku":"U990GR4-115","price":185.0,"currency_code":"USD","in_stock":true},{"title":"12 M \/ Grey\/Silver","offer_id":52801821376623,"sku":"U990GR4-12","price":185.0,"currency_code":"USD","in_stock":true},{"title":"13 M \/ Grey\/Silver","offer_id":52801821409391,"sku":"U990GR4-13","price":185.0,"currency_code":"USD","in_stock":false},{"title":"14 M \/ Grey\/Silver","offer_id":52801821442159,"sku":"U990GR4-14","price":185.0,"currency_code":"USD","in_stock":false},{"title":"15 M \/ Grey\/Silver","offer_id":52801821474927,"sku":"U990GR4-15","price":185.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/0605\/files\/NOTRE-CHICAGO-NewBalance-U990GR4-U990GR4-201660.jpg?v=1775321011"}],"url":"https:\/\/www.notre-shop.mom\/collections\/new-balance-womens.oembed","provider":"Notre","version":"1.0","type":"link"}